In Style magazine’s blog reported yesterday on what might be the next trend – a Fragrance Bar?

The bar is called Fragrances, and it’s in Berlin, at the Ritz Carlton hotel. The bartenders serve cocktails that are meant to smell like specific fragrances. It’s the world’s first-ever fragrance bar with this concept.

The hotel’s website says:

“Let us enchant you in our new bar with outstanding drinks based on exclusive fragrances and personal memories. Fragrances is the first bar dedicated to the art of cocktails in combination with the world of perfume and aromas. Hand-picked fragrances of renowned brands by Giorgio Armani, Yves Saint Laurent and Guerlain are the inspiration for the unique drinks created by bar manager Arnd Heissen…”